Warning: Businesses Are Losing Money By Not Using Facebook

Facebook is such an influential factor in our daily lives these days. They publish news, provide user interaction and intersect with other sites by sharing content from all over the Web. These are some of the main reasons why this social media platform is essential to your business success.

The first step in establishing your presence on Facebook is by setting up a business page. Using this tool opens up potential business deals and clients that can boost your earnings. Without it, you are losing potential customers.

So what exactly can a Facebook Page do for your business website?


The Best Low-Cost Marketing Strategy


Every business person knows that marketing strategies can be pricey. However, using some of the social channels such as Facebook can cut down the cost dramatically. This makes it an ideal platform for small to medium-sized businesses with a limited budget. Large companies can also use this avenue to expand their marketing campaigns, like using Facebook Ads.

The Largest Share of Social Media Referral Traffic

In terms of share referrals, Facebook continues to dominate other social media platforms. Such a social market share is essential to businesses because creating diverse traffic sources can reach more people overall. According to Eric Ward, “There are a trillion websites. There are a billion search phrases. Yet, there are only ten to twenty search results being fought over.”

It means that for you to survive in a cut-throat niche, you must think of ways to get more traffic other than from Google.

Shares Blog Posts, Photos, and Videos Directly From Your Business Site


If you have your own business website, one way to share the photos, videos, and posts about your products and services is through Facebook. It is a powerful method to showcase what your brand has to offer. On top of that, it is a great communicating tool for potential customers for answering their inquiries without having to visit your website.

Remember people are more likely to be on Facebook rather than your site. Since you can tag your Facebook friends to your post, you offer first-hand notification about your brand. It also opens up potential shares to their newsfeed.


Steers Traffic To Your Site


Many businesses report that Facebook had helped them received additional traffic. Users who visit your site can be exposed to a stronger marketing campaign that can compel them to buy your product. You can entice people to visit your site by providing a link on your Facebook page.


Offers A Unique Opportunity to Boost Engagement


Webmasters who know how to produce articles that are useful, relevant and informative can easily conquer Facebook shares. If you have a brilliant content strategy, you can utilize your Facebook shares to expand your reach.

If your followers like it, they can simply make a single click and share your article with their own friends. If they like what they see, they can visit your site more often and read more of your articles. This could even have a viral effect on your business.

Overall, Facebook creates a relationship with customers, encourage endorsements, and spread the news about your brand. Here are the other possible uses of Facebook for your business.

Shows the human side of the business –
Unlike social media, websites are less engaging to their visitors. Using Facebook makes sure that your brand shows its human side of the business. By interacting with the comments on your page, you show that you care about what people have to say about you and your business.

A platform to reward your loyal customers – Rewards, raffles, and giveaways are not new to social media. If you want to reward your loyal customers, this is the best place to showcase your giveaways. It does not just add up to your number of followers, it also shows people that you care about your regular customers or clients.

A chance to use your keywords – Using keywords on your profile and posts will not just help Facebook users find you, it also appears prominently on search engine results, especially to mobile device users. This is a feature that you must take advantage if you are somehow involved with SEO strategies.

Just like Google, Facebook is an evolving platform. What makes it truly special is that there are some aspects of it that are so useful for business development. So if you do not want to leave money on the table, use Facebook for your business success.

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How to Decorate a Dining Room: The Major Elements in Dining Room Design


Tables, chairs, buffets, lighting, and curtains; they’re all elements of the dining room that need to be addressed. Learn what goes into choosing each one.

Dining rooms require as much thought and consideration as any other room in the house. There are plenty of things to keep in mind, such as style, mood, atmosphere and color, and these will vary from person to person. But there are some basic elements that remain the same in every dining room. Here are some tips for decorating with the major elements of the room.

Dining Room Tables

When choosing a dining room table there are certain things to keep in mind. What kind of shape suits the room and the diners best? A round table is great for conversation, while a rectangular table can often fit more people and is a bit more space efficient. Also, consider the material and finish that will work best. There are tons of options, so think about the desired style and mood that will be created.

A beautiful mahogany with a French polish is elegant and traditional, while a rustic pine is cozy and relaxed. Numerous woods, marble, glass, and other materials work well in dining room tables, so do some research and find out what’s out there before making a decision.

How to Choose a Dining Room Chair

Standard table height is 29” or 30” while standard seat height is 18”. It’s always best if the chair backs are higher than the table. (While stools and cube benches can look great at a dining room table, they’re not very practical for leaning back and relaxing during a long meal.) Be sure to test out chairs to make sure they’re comfortable. Many stores will allow patrons to take one home to test it out with the table. If the store allows, take advantage of this opportunity and try it out at home.

Dining Room Lighting and Chandeliers

Here’s the rule of thumb: hanging fixtures should be approximately one-third the length of the table and the bottom of the light should hang 30” to 34” above the table. Hanging fixtures have come a long way and there’s no reason why anyone has to have a traditional crystal chandelier.

Don’t be afraid to try something different. Pendant lights, modern fixtures, drum-style lights; wood, metal, plastic, resin; the options are endless. Don’t be afraid to mix and juxtapose styles. Don’t just limit the lighting to hanging fixtures either. Sconces and table lamps can add warmth to the room. Consider using dimmers to create mood lighting.

Buffet Tables and Sideboards

Buffet tables are incredibly useful in a dining room. They can store extra dishes and linens, and also provide a spot for table lamps and displays. A mirror or piece of art hung over a sideboard is a classic look. As buffets are usually higher than tables at 36”, they can add depth and visual interest to the room. They also work to balance the room. While most are closed and hide the items within, consider a unit that has open shelving. It’s an airier look and can show off dishes and linens instead of keeping them behind closed doors.

Window Treatments for Dining Rooms

Since dining rooms are full of hard surfaces, they’re a natural place to put flowing fabric curtains. While matching the curtains to the chair upholstery is an old tried and true recipe, be wary of making things too matchy-matchy. If the chair fabric is a pattern, consider pulling out a color and using it for the drapes (or vice versa). Or choose a complementary color. There are plenty of options, but whatever the decision, fabric drapes will add much-needed softness to the room.

Dining rooms are a relaxing room where families and friends gather together to enjoy great meals. Indulge the other senses by creating a room that is a relaxing retreat.

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Budget Redecorating Ideas for Any Room: Easy and Economical Ways to Liven up and Decorate Your Home


Redecorating is always a pleasure; however, it does become expensive. Here are simple ways to decorate and add more life to any room, in a budget-friendly fashion.

Looking at the same, old interiors does become boring and monotonous. Changing and redecorating a room is something that gives a lot of pleasure, adds fresh life to the room and is always welcome. However, spending a lot on redecorating is not always possible. Therefore, what’s really needed are simple budget ideas to give a new look. Here are some economical and easy ways to liven up any room.

Change the Color Theme

If the room that has to be redecorated has a predominant color theme, it would be a good idea to vary that theme a little and bring in some new colors. For instance, if the main colors are blue and green, try replacing the green with white or a pale yellow. Add an inexpensive rug, some photo frames, or a few cushions in these colors and see the difference.

Bring in Greenery

Fresh flowers and even, potted plants always make a room look lively and new. Colorful, fresh flower arrangements in the bedrooms or even, the bathroom and small, potted plants in the living and dining room areas can freshen up the room and not cost much at the same time. Place potted plants in small clusters at the entrance or in the hallway. Be imaginative.

Be Creative with Décor

When redecorating on a budget, it is a great idea to use creativity and ingenuity to add life to a room. So, use collections of spoons and hang them on the kitchen wall artistically. Or frame a collage of your child’s artwork to liven up a bedroom or family room wall. Framed pressed flowers and leaves, photo collections or souvenirs from various trips can all be used to add a new touch to a room and be inexpensive as well.

Change the Furniture Setting

One of the easiest ways to redecorate is to play around with the furniture arrangement in a room. Moving the couch, bed or dresser to a different location, adding an extra chair or removing something would always add refreshing newness and be easy and inexpensive to do as well.

Use Paint

Another inexpensive way to freshen up the interiors or exteriors and change the color theme at the same time would be to use paint. Select the color that would be the new theme and either paint a whole wall in that color or smaller items such as, a table, stool or the bed. Get the family to pitch in and make it fun. The result would be a room that looks redecorated and all at hardly any cost.

These are just some simple ways to bring life to a room and redecorate easily and economically. Be as imaginative and creative as possible and remember, if something doesn’t turn out right, it can always be changed. Home interior decoration on a budget can be fun. So, start now with these simple ways and give any room a fresh, new look.

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Classroom Decorations and Use of Visuals: Avoiding the Extremes of Decor While Focusing on Curriculum


All classroom visuals should complement the curriculum, whether posters, maps, and what can be found on a teacher’s desk; maintaining focus is a year-round effort.

Avoiding extremes when decorating the classroom for the first day of school is a problem faced by many teachers, usually in high schools. Elementary and middle school teachers seem to have a particular gift when preparing the classroom; this is usually not the case in high school.

How Classroom Decoration Complements Curriculum

Everything within the classroom should be “curriculum.” This includes wall decorations, visuals, and even what can be found on a teacher’s desk. Teachers who adopt the maxim that everything is curriculum combine all aspects of the learning process – both directly and indirectly, into one primary focus area.

Before the first day of school, teachers should look over the classroom to determine what doesn’t “fit.” Teachers that also coach may display trophies and other awards that probably should not be in the classroom. Other paraphernalia, though important to the teacher personally, may not complement instructional goals and might even be distracting.

Extremes in Classroom Decorating

Some teachers like to fill every available space with posters, pictures, maps, and graphs. In many cases, the various hangings do not even complement each other let alone curriculum. Frequently, such decorations are haphazardly mounted, creating a collage that has no central theme or even a gestalt.

The other extreme is bare walls interspersed with a few old mini-posters sporting pithy motivational phrases. Teachers who deliberately avoid classroom decorations usually see themselves as the “sage on the stage,” gearing all student focus on the lecture or power-point. Alternately, some teachers simply do not see the value of decorating.

School Year Maintenance of Classroom Visuals

What is the value of displaying posters depicting Colonial life in America when the class is studying World War I or Vietnam? The fact is that many visuals in the classroom, once mounted, are seldom removed before the end of the school year. Some visuals of a general nature may actually fit into the curriculum for an entire year, like the periodic table in a science classroom.

Wall decorations, visuals, and displays should be changed throughout the school year in order to conform to new units under study. The downside to this is financial: professionally created works purchased from one of the many educational support companies can be costly.

Teachers should explore avenues that offer free or low-cost visuals. Travel agencies, tourist bureaus, chambers of commerce, and even businesses are often eager to donate materials. Students themselves can create visuals for display in the classroom.

Getting Help and Following the Ground Rules

Language Arts and Social Studies teachers might team with Art and Music teachers to decorate classrooms. This type of collaboration also weaves together the curriculum in several departments, allowing students to better understand cross-curricular goals and applications.

Preparing the classroom is as important as “prepping” for the lesson plan. Students should be able to relate the entire classroom experience to that lesson plan at any given time. This can only be accomplished when all efforts and goals are focused on a central theme: curriculum.

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